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Client
Nike Football North America
Role
Collaboration
Additional Credit
Lead Support: Brian Jagodnik
Design Support: Travis Martin
Objective
Replace the existing "WIN THE DAY" Mo Center window installation with Oregon Football's new identity under coach Tabbert. Create a fresh window display that inspires fans to share their Oregon experience.
Successes
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Refreshed Ducks football presence under new leadership
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Increased social media exposure through the creation of "social media moment" by using the full breadth of the window as a backdrop
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Built-in "easter egg" with the unexpected nighttime reveal of glowing content under black light





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