Client
Nike x Kohl's
Role
Lead Designer
Additional Credit
Visualization: Matt Selander
Sizzle Reel Courtesy of Nike NA CDM Team
Objective
Establish Nike as a premier brand presence at Kohls' pinnacle consumer-live retail lab in Milwaukie, WI.
Successes
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Lead Nike's most significant initiative with Kohl's
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Renewed Nike's partnership and reputation with the Kohl's corporate team and established Nike as a brand leader, earning them favorable placements and promotion both in-store and online
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Designed custom fixtures, graphics, and displays to increase Nike's brand presence throughout all apparel and footwear departments
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Engineered exclusive custom dressing room pods for Men's and Women's departments to create a more intimate brand moment and "pop-up shop" feel
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Identified and influenced merchandising opportunities to promote cross-department merchandising
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Identified opportunities for consumer loyalty for both Kohl's and Nike with the use of QR codes as well as developing kiosks where consumers could easily shop online for additional colorway/size/style selections related to mannequin displays or merchandised fixtures






