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Role
Lead Designer
Additional Credit
Design Support: Brian Jagodnik
Successes
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Designed and engineered massive 9-foot tall footwear pedestals
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Pedestal design speaks to the patterns, colorways, and Flywire technology used in the construction of the footwear
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"Twisted" encapsulated base speaks to the traction and shape of the cleats
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The use of light with acrylic rods gave the footwear a floating feel as a nod to the lightweight characteristics of the shoes
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The large, showy display attracted a lot of attention, inviting visitors to explore and engage in the space further
Client
Nike Baseball
Objective
Generate hype for the Nike Zoom Trout 3 to excite fans visiting the Nike shop at the All Star Game Fanfest.



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