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Role

Lead Designer

Additional Credit

Design Support: Brian Jagodnik

Successes

  • Designed and engineered massive 9-foot tall footwear pedestals

  • Pedestal design speaks to the patterns, colorways, and Flywire technology used in the construction of the footwear

  • "Twisted" encapsulated base speaks to the traction and shape of the cleats

  • The use of light with acrylic rods gave the footwear a floating feel as a nod to the lightweight characteristics of the shoes

  • The large, showy display attracted a lot of attention, inviting visitors to explore and engage in the space further

Client

Nike Baseball

Objective

Generate hype for the Nike Zoom Trout 3 to excite fans visiting the Nike shop at the All Star Game Fanfest.

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