Objective

Create original content to promote exclusive Training and Yoga apparel on DICK'S Sporting Goods' social media channels.

Successes

• Co-art directed video and photo shoot, selects process

• Edited and produced final video deliverables

• Lead design of static content

• Identified opportunities for further audience reach by recommending targeted Dark Post ad placement and dot-com PDP placement

• Product sell-through far exceeded expectations, leading to significant category growth and considerable opportunities for our agency