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Client
Nike x DSG
Role
Collaboration
Credit
Art Direction: Michelle Griffin, Caitlin License, Corey Thompson
Design: Michelle Griffin
Photo/Videography: Peter Dickson
1st AC: Gabe Twigg
2nd AC: WonBin Kim
Objective
Create original content to promote exclusive Training and Yoga apparel on DICK'S Sporting Goods' social media channels.
Successes
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Co-art directed video and photo shoot, selects process
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Edited and produced final video deliverables
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Lead design of static content
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Identified opportunities for further audience reach by recommending targeted Dark Post ad placement and dot-com PDP placement
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Product sell-through far exceeded expectations, leading to significant category growth and considerable opportunities for our agency
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