top of page

Client
Nike Basketball x Champs Sports
Role
Lead Designer
Objective
Build hype for an in-store launch party by designing a space that promotes Jordan brand and Nike AirForce 1.
Successes
-
Created an immersive takeover of the space that felt seamless while still maintaining brand identity for AF1 & Jordan
-
Incorporated an elevated Converse moment with a custom pedestal
-
Brought brand awareness to Nike's new Connected NBA jerseys with an elevated platform and custom lighting that played into the moody "night life" vibe of the overall space
-
Experience successfully incorporated a video-game lounge area with custom seating, space for a DJ booth for launch night, and curated merchandising moments



bottom of page