Successes

• Created an immersive takeover of the space that felt seamless while still maintaining brand identity for AF1 & Jordan

• Incorporated an elevated Converse moment with a custom pedestal

• Brought brand awareness to Nike's new Connected NBA jerseys with an elevated platform and custom lighting that played into the moody "night life" vibe of the overall space

• Experience successfully incorporated a video-game lounge area with custom seating, space for a DJ booth for launch night, and curated merchandising moments