Nike Basketball x Champs Sports
Build hype for an in-store launch party by designing a space that promotes Jordan brand and Nike AirForce 1.
Created an immersive takeover of the space that felt seamless while still maintaining brand identity for AF1 & Jordan
Incorporated an elevated Converse moment with a custom pedestal
Brought brand awareness to Nike's new Connected NBA jerseys with an elevated platform and custom lighting that played into the moody "night life" vibe of the overall space
Experience successfully incorporated a video-game lounge area with custom seating, space for a DJ booth for launch night, and curated merchandising moments