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Nike Basketball x Champs Sports


Lead Designer


Build hype for an in-store launch party by designing a space that promotes Jordan brand and Nike AirForce 1.


  • Created an immersive takeover of the space that felt seamless while still maintaining brand identity for AF1 & Jordan

  • Incorporated an elevated Converse moment with a custom pedestal

  • Brought brand awareness to Nike's new Connected NBA jerseys with an elevated platform and custom lighting that played into the moody "night life" vibe of the overall space

  • Experience successfully incorporated a video-game lounge area with custom seating, space for a DJ booth for launch night, and curated merchandising moments

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