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Client
Nike x DSG
Role
Lead Designer
Objective
Interpret the existing imagery and VC to create motion and static social media campaign content to promote exclusive Nike Football cleats at DICK'S Sporting Goods.
Successes
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Edited existing and created new animation footage to generate a more dynamic and exciting campaign
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Identified opportunities for agency advancement by collaborating with the client to increase reach through use of targeted audience viewership
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Drove brick-and-mortar sales and dot-com engagement
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