Client
Nike Running
Role
Collaboration
Additional Credit
Design Lead: Max Radi
Design Support: Evan Corpuz, Michelle Griffin
Objective
Draw inspiration from existing creative to design an immersive experience that creates excitement around the launch of Nike Joyride.
Successes
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My team and I conceived and art directed a digital interactive AR experience for 3 elevated locations where visitors to the store could play with a wave of virtual beads inspired by the Joyride beads found in the sole of each shoe
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We partnered with a local agency to develop the interactive portion of the experience, delivering something very new and exciting for Nike and FinishLine
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Additional elevated display elements such as footwear risers and immersive color blocking enhanced the experience, for a customized and immersive experience
