Design Lead: Max Radi
Design Support: Evan Corpuz, Michelle Griffin
Draw inspiration from existing creative to design an immersive experience that creates excitement around the launch of Nike Joyride.
My team and I conceived and art directed a digital interactive AR experience for 3 elevated locations where visitors to the store could play with a wave of virtual beads inspired by the Joyride beads found in the sole of each shoe
We partnered with a local agency to develop the interactive portion of the experience, delivering something very new and exciting for Nike and FinishLine
Additional elevated display elements such as footwear risers and immersive color blocking enhanced the experience, for a customized and immersive experience