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Nike Running



Additional Credit

Design Lead: Max Radi
Design Support: Evan Corpuz, Michelle Griffin


Draw inspiration from existing creative to design an immersive experience that creates excitement around the launch of Nike Joyride.


  • My team and I conceived and art directed a digital interactive AR experience for 3 elevated locations where visitors to the store could play with a wave of virtual beads inspired by the Joyride beads found in the sole of each shoe

  • We partnered with a local agency to develop the interactive portion of the experience, delivering something very new and exciting for Nike and FinishLine

  • Additional elevated display elements such as footwear risers and immersive color blocking enhanced the experience, for a customized and immersive experience

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