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Adobe | PCR


Design Director

Additional Credit

Design Leads: Allison Bowe, Wolfgang Vosburgh
Design Support: Allison Bowe, Wolfgang Vosburgh, Meg Wong-Stoney


Design and increase SEO traffic to STE (Students, Teachers, Educators) landing/product pages.


  • 70% of student SEO comes through navigated sources. By presenting them with a direct path to learn how CC can benefit them, we were able to increase trials and conversions.

  • Additional segment visits nearly quadrupled overall

  • SEO optimizing produced higher rankings and more visits

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