Adobe | PCR
Design Leads: Allison Bowe, Wolfgang Vosburgh
Design Support: Allison Bowe, Wolfgang Vosburgh, Meg Wong-Stoney
Design and increase SEO traffic to STE (Students, Teachers, Educators) landing/product pages.
70% of student SEO comes through navigated sources. By presenting them with a direct path to learn how CC can benefit them, we were able to increase trials and conversions.
Additional segment visits nearly quadrupled overall
SEO optimizing produced higher rankings and more visits