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Client
Adobe | PCR
Role
Design Director
Additional Credit
Design Leads: Allison Bowe, Wolfgang Vosburgh
Design Support: Allison Bowe, Wolfgang Vosburgh, Meg Wong-Stoney
Objective
Design and increase SEO traffic to STE (Students, Teachers, Educators) landing/product pages.
Successes
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70% of student SEO comes through navigated sources. By presenting them with a direct path to learn how CC can benefit them, we were able to increase trials and conversions.
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Additional segment visits nearly quadrupled overall
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SEO optimizing produced higher rankings and more visits
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