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Client
Adobe DC Studio
Role
Design Director
Overview
DC Sprints is a workstream that runs on a biweekly model called “Sprints.” Working on a very tight system of several internal reviews that lead up to client-facing meetings, the work varies in creative projects with the bread and butter consisting of emails, display banners, and social media ads comprised of static or motion content.
Basic Tenets
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Pushing email creative visuals beyond just a device image
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Exploring ways to integrate bright, vibrant colors with lifestyle imagery to catch the eye
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Using GIFS to demonstrate just how easy and seamless the product experience is so it speaks for itself
Credit
Design: César Sierra; Anna Krzywinski; Mireya Corral
Copy: Shon-Luiess Harris; Paula Wart
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