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Client

Adobe DC Studio

Role

Design Director

Overview

DC Sprints is a workstream that runs on a biweekly model called “Sprints.” Working on a very tight system of several internal reviews that lead up to client-facing meetings, the work varies in creative projects with the bread and butter consisting of emails, display banners, and social media ads comprised of static or motion content.

Basic Tenets

  • Pushing email creative visuals beyond just a device image

  • Exploring ways to integrate bright, vibrant colors with lifestyle imagery to catch the eye

  • Using GIFS to demonstrate just how easy and seamless the product experience is so it speaks for itself

Credit

Design: César Sierra; Anna Krzywinski; Mireya Corral

Copy: Shon-Luiess Harris; Paula Wart
 

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