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Nike Football


Lead Designer


Build hype for Super Bowl 54 by creating the ultimate experience for fans visiting Nike Miami, the NFL Experience at the Miami Convention Center, and Nike Las Vegas during Super Bowl week.


  • Drawing inspiration from the bright and vibrant Miami sunsets and rich color palettes throughout South Beach, the dichroic film was used to create a dynamic and immersive color experience

  • Nike Miami revenue exceeded forecast expectations

  • Super Bowl Experience sell through nearly100% despite being on the fringe of a global pandemic

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