
Client
Nike x DSG
Role
Lead Designer
Objective
Leverage and edit existing content to generate excitement for the Nike NBA City Edition jerseys to post to DICK'S Sporting Goods' social media channels.
Successes
-
With an extremely unorthodox NBA season and all DSG brick-and-mortar stores closed, the success of this campaign relied entirely on successful digital execution
-
A strategy was developed to create a campaign that would fit both national and regional audiences
-
Individual campaign packages consisting of Carousels, Dark Posts, Snapchat, and eComm were developed for 28 teams for regional audience targeting

eComm banner & Instagram/FB Carousel - National Campaign

eComm banner & Instagram/FB Carousel - Lakers

eComm banner & Instagram/FB Carousel - Warriors

eComm banner & Instagram/FB Carousel - National Campaign