Role

Lead Designer

Objective

Leverage and edit existing content to generate excitement for the Nike NBA City Edition jerseys to post to DICK'S Sporting Goods' social media channels.

Successes

• With an extremely unorthodox NBA season and all DSG brick-and-mortar stores closed, the success of this campaign relied entirely on successful digital execution

• A strategy was developed to create a campaign that would fit both national and regional audiences 

• Individual campaign packages consisting of Carousels, Dark Posts, Snapchat, and eComm were developed for 28 teams for regional audience targeting