top of page


Nike x DSG


Lead Designer


Leverage and edit existing content to generate excitement for the Nike NBA City Edition jerseys to post to DICK'S Sporting Goods' social media channels.


  • With an extremely unorthodox NBA season and all DSG brick-and-mortar stores closed, the success of this campaign relied entirely on successful digital execution

  • A strategy was developed to create a campaign that would fit both national and regional audiences 

  • Individual campaign packages consisting of Carousels, Dark Posts, Snapchat, and eComm were developed for 28 teams for regional audience targeting

bottom of page