Client
Google Cloud
Role
Creative Director
McDonald's Worldwide Convention happens once every two years, and 2026 marked the system's largest gathering yet: 15,000+ franchisees, corporate employees, operators, and suppliers from over 100 countries, representing the brand's 40,000+ locations worldwide.
Google's objective was to bring the agentic AI story it introduced to the retail industry at NRF 2026 into McDonald's own operational world, spanning front-of-house service through supply chain logistics. The brief called for four dedicated demo stations, each built around a distinct AI agent addressing a different stage of restaurant operations, anchored by a centralized interactive feature wall displaying live visitor data, participating countries, and technology highlights, including a live look at ArchIQ, McDonald's newly announced AI drive-thru ordering system built with Google.
Objective
Selected to lead the McDonald's Worldwide Convention activation on the strength of the NRF 2026 work, extending Google's trust in the creative direction to a second major audience within the same year
Adapted the NRF 2026 creative system for McDonald's global executive audience, scaling it into a 40' x 40' footprint built around four distinct agentic AI demo stations spanning front-of-house service through supply chain logistics
Designed a centralized interactive feature wall as the booth's anchor experience, translating live visitor and technology data into a real-time display of McDonald's global scale, including a demonstration of ArchIQ, McDonald's newly unveiled AI drive-thru ordering system since reported to have processed over 1 million transactions in early field testing, according to franchisee reports (as of June, 2026)
Led the same end-to-end creative process used at NRF, from concept through on-site execution, this time tailored to a McDonald's executive stakeholder group with its own distinct requirements
Client feedback on the finished activation was strongly positive
*Note: Some information represented was aggregated by Gemini AI and was client-validated
Successes
